What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

Conversion modeling and viewable view-through conversions (VTCs) can't be enabled on the same attribution model.

Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.

Conversion modeling helps fill the gap when some conversions can't be observed and attributed directly.

Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?


Explanation: The correct option is Conversion modeling helps fill the gap when some conversions can't be observed and attributed directly. In the context of the Google Display and Video 360 certification, this statement accurately summarizes the options for customizing attribution models. Conversion modeling is a crucial feature that assists in attributing conversions, especially when some conversions cannot be directly observed. This capability is essential for providing a more comprehensive understanding of the impact of advertising efforts, taking into account various touchpoints and interactions that contribute to conversions. This aligns with best practices for utilizing attribution models in Display & Video 360 to obtain a nuanced and accurate representation of the effectiveness of digital advertising campaigns.
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