Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What's the first step you should take?

The first step in troubleshooting a Programmatic Guaranteed deal with no impressions or spend is to check for incoming bid requests. If there are no bid requests, it indicates that the publisher is not sending inventory, or there's an issue with the deal setup on their end. This is a foundational check, as all subsequent steps depend on bid requests being received. Checking the line item for targeting issues is important, but if no bid requests are coming in, targeting won't matter yet. Checking deal compliance with publishers is a broader, less immediate step than verifying bid requests. Checking for potential reach issues is also premature if bids aren't even being received.