A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren't performing as well. They also want to use creative optimization in Display & Video 360 but aren't sure what type will work for them. What should you recommend?
Use optimize for clicks.
Use optimize for time spent on-screen.
Use optimize for creative rotation.
Use optimize for conversions.
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Explanation: A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?
Explanation: The correct option is Use optimize for conversions. In the context of the Google Display and Video 360 certification, when a soft drink company wants to promote the display ad leading to the most purchases more frequently among several new flavors, the recommended creative optimization type is "optimize for conversions." This strategy leverages machine learning algorithms to prioritize and display the ad that is most likely to result in conversions, aligning with the company's goal of promoting the flavor with the highest purchase performance. By utilizing "optimize for conversions" in Display & Video 360, advertisers can enhance the efficiency of their campaign, allocating more impressions to the ad that is driving the desired actions and maximizing the overall success of their promotional efforts.
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