Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?

$15.01

$14.99

$15.00

$10.00


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?


Explanation: The correct option is $15.00. In the context of the Google Display and Video 360 certification, in a fixed first-price auction, the winning bidder, which in this case is your colleague with the highest bid of $15, will be charged the amount of their bid. Therefore, your colleague will be charged the exact bid amount of $15.00 for the impressions won in the auction. This aligns with the principles of first-price auctions, where the winning bidder pays the amount they bid, promoting transparency and straightforward pricing in the bidding process within Display & Video 360.
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