A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?

Custom bidding

Maximize conversions

Active View

Maximize clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?


Explanation: The correct option is Custom bidding. In the context of the Google Display and Video 360 certification, when a department store aims to enhance its campaign for high-value shoppers with the top transaction return on ad spend, the recommended bidding strategy is Custom bidding. Custom bidding allows advertisers to set unique bid adjustments for different audience segments, enabling them to prioritize and allocate higher bids to audiences that are more likely to generate valuable transactions. By leveraging Custom bidding, the department store can tailor its bidding strategy to align with the specific goals of maximizing spend from high-value shoppers and optimizing the return on ad spend for the campaign. This aligns with best practices for implementing strategic bidding approaches in Display & Video 360.
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