An advertiser participates in a private auction. What happens if their bid isn't the highest?

All impressions go to the advertiser with the highest bid.

The advertiser will automatically win the auction.

The deal is automatically canceled for the advertiser.

The advertiser still receives half the deal impressions.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An advertiser participates in a private auction. What happens if their bid isn’t the highest?


Explanation: In a private auction within Display & Video 360, if an advertiser participates and their bid is not the highest, the outcome is that all deal impressions go to the advertiser with the highest bid. Unlike other auction types, where multiple advertisers may receive impressions based on their bids, in a private auction, the advertiser with the highest bid wins exclusive access to all the available impressions for the specified deal. This ensures that the impressions are allocated to the advertiser willing to pay the most, maintaining a competitive and efficient auction process for private deals within the platform.
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