You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

Only Standard properties in GA4 or Universal Analytics

Only Analytics 360 properties in GA4 or Universal Analytics

Standard or Analytics 360 properties using Universal Analytics

Standard or Analytics 360 properties using GA4


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?


Explanation: The correct answer is **Standard or Analytics 360 properties using GA4**. Google Analytics offers the capability to export data to BigQuery for both Standard and Analytics 360 properties using the GA4 (Google Analytics 4) platform. This functionality allows users to combine their Google Analytics data with other offline data sources, enabling more advanced analysis, reporting, and insights generation. In practical terms, exporting data to BigQuery from GA4 properties facilitates the integration of online and offline data, providing a comprehensive view of customer interactions and behaviors across various touchpoints. Personal experience in leveraging this feature has demonstrated its value in gaining deeper insights into customer journeys, optimizing marketing strategies, and driving business growth. By exporting Google Analytics data to BigQuery, businesses can unlock the full potential of their data assets, enabling more informed decision-making and ultimately improving overall performance and competitiveness in the market.
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