Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?
Active View: Video completes
Active View: Custom Metric Viewable Impressions
Active View: Companion conversions
Active View: Companion views
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Explanation: Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?
Explanation: The correct answer is " correct: trueActive View: Custom Metric Viewable Impressions." This benchmark within Campaign Manager 360 reporting is specifically designed to track how many times a particular portion of a video ad was viewed, such as the information airing at the :25 mark in the salon client's new video campaign. Custom Metric Viewable Impressions measure the number of times an ad was viewable based on specified criteria (such as duration viewed), providing insights into the visibility and engagement with specific segments of the video. For the salon client launching a video campaign with critical information at the :25 mark, this metric is crucial as it allows advertisers to gauge the effectiveness of their messaging precisely when it is intended to be most impactful. By reviewing Custom Metric Viewable Impressions, the salon client can assess how many viewers engaged with the key message at the specified time, enabling them to optimize future campaigns and content placement strategies based on real-time data and audience behavior insights. This ensures that advertising efforts are effectively targeted and maximized for impact, aligning with campaign goals and enhancing overall performance in reaching and engaging the desired audience segments effectively through video advertising on Campaign Manager 360.
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