Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?

To accurately measure views at a specific point like the :25 mark in a video, you must review Active View: Custom Metric Viewable Impressions, as this metric allows you to define a specific time-based threshold for viewability that goes beyond standard industry benchmarks. While "Video completes" only measures users who reach the very end of the creative and "Companion views" track static side-ads, a Custom Metric in Campaign Manager 360 can be configured to trigger precisely when the :25 mark is reached and the ad is currently in-view. This granular level of reporting is essential for your salon client because it confirms not just that the file played to that point, but that the critical marketing message appearing at that specific timestamp was actually visible to the user on their screen.