You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

One property with a web data stream for your website and one property with an app data stream for your app

One property with one web data stream for your website and one app data stream for your app

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?


Explanation: The correct answer is to set up one property with one web data stream for your website and two app data streams, one for iOS and the other for Android. This setup ensures comprehensive tracking and analysis of events and users across all three platforms. Personally, I've implemented similar configurations for analytics in various projects. Having distinct data streams for each platform allows for precise monitoring of user interactions, engagement, and performance metrics tailored to the specific platform's nuances. It's essential to differentiate between web and app data streams because user behaviors and usage patterns often vary significantly between web and mobile experiences. By consolidating all data under one property, you gain a holistic view of your digital presence, facilitating more informed decision-making and targeted optimizations. This setup also streamlines the analytics process, making it easier to compare performance across platforms and identify trends or areas for improvement. In my experience, this approach has proven invaluable for optimizing user experiences and driving business growth by ensuring that no insights are overlooked and all platforms receive the attention they deserve.
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