How can Google Ads use audiences from Google Analytics when the two are linked?

Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be used to see industry benchmarking data

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be contacted for customer research


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How can Google Ads use audiences from Google Analytics when the two are linked?


Explanation: The correct answer is "Audiences in Google Ads can be used to target ad campaigns." When Google Analytics and Google Ads are linked, audiences created in Google Analytics can be seamlessly imported into Google Ads for targeting purposes. Personally, I've utilized this integration to enhance the effectiveness of advertising campaigns by leveraging audience insights from Google Analytics. By importing audiences such as high-value customers, abandoned cart users, or users who have completed specific actions on the website, advertisers can create highly targeted and personalized ad campaigns in Google Ads. This approach ensures that ads are served to relevant audiences who are more likely to engage and convert, ultimately improving campaign performance and ROI. In my experience, leveraging Google Analytics audiences in Google Ads has been instrumental in driving higher conversion rates and maximizing advertising spend efficiency. By aligning audience targeting across both platforms, businesses can create cohesive marketing strategies that effectively engage their target audience throughout the customer journey.
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