You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report?

The "Conversion paths" report is found under the Advertising section in Google Analytics 4. This section is specifically designed to provide insights into how different marketing channels and touchpoints contribute to conversions, making it the logical place for a report that visualizes the customer journey. The "Conversion paths" report helps you understand the sequence of interactions users have with your ads before converting, including assisted conversions and last-click conversions. "Explore" is for advanced, custom reporting and data exploration. "Reports" contains standard, pre-built reports for various aspects of user behavior. "Configure" is where you manage property settings, audiences, and custom definitions.