You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

Cohort explorations

Funnel exploration

Free form

Segment overlap


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?


Explanation: The correct answer is **Free form**. When you're in the Explore section of your Google Analytics property and aiming to customize metrics and dimensions in a table format, the most suitable exploration technique to employ is the Free form option. This technique provides the flexibility to tailor the presentation of data according to your specific requirements, allowing you to select and arrange metrics and dimensions in a table format that best suits your analytical needs. In my experience as a digital marketer, leveraging the Free form exploration technique has been instrumental in conducting in-depth analyses and generating actionable insights from Google Analytics data. For instance, when evaluating the performance of marketing campaigns across different channels, I often use the Free form exploration to create customized reports that display key metrics such as traffic, conversions, and engagement metrics segmented by various dimensions such as source/medium, campaign, or geographic location. This enables me to identify trends, patterns, and opportunities for optimization more effectively. Additionally, the Free form exploration technique allows for easy comparison and visualization of data, facilitating data-driven decision-making and enhancing the overall effectiveness of marketing strategies. Overall, utilizing the Free form exploration technique empowers marketers to extract valuable insights from Google Analytics data and drive continuous improvement in their digital marketing efforts.
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