If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

Conversion paths

Funnel exploration

Model comparison

Segment overlap


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?


Explanation: The correct answer is **Model comparison**. When utilizing last-click attribution and seeking insights into how channels and campaigns would be valued under first-click attribution, the Model comparison report is the appropriate tool to use. In practical terms, this report allows marketers to compare the performance of different attribution models side by side, including first-click attribution. Personally, in my experience as a digital marketer, I've often relied on the Model comparison report to gain a deeper understanding of the impact of various attribution models on the evaluation of marketing channels and campaigns. By comparing how conversions are attributed across different models, such as first-click, last-click, or linear attribution, I can assess the relative importance of each touchpoint in the customer journey and identify any discrepancies or trends that may influence decision-making. For example, comparing first-click and last-click attribution can reveal insights into the effectiveness of different channels in driving initial awareness versus closing the sale. This information is invaluable for optimizing marketing strategies, budget allocation, and campaign targeting to maximize ROI. Additionally, the Model comparison report enables marketers to evaluate the performance of attribution models over time and adjust their strategies accordingly to adapt to changing consumer behavior and market dynamics. Overall, leveraging the Model comparison report facilitates data-driven decision-making and empowers marketers to refine their attribution models to better reflect the true impact of their marketing efforts on conversions.
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