Which positions at an agency would you expect to use Campaign Manager 360?

Campaign Manager 360 (CM360) is a comprehensive ad management platform. Analysts use CM360 for reporting and performance measurement. Media planners leverage it for campaign setup, ad serving, and audience targeting. Media traffickers are responsible for implementing and managing the creative assets and tags within CM360. While traders and TV buyers might interact with campaign data, their primary tools are often demand-side platforms (DSPs) or traditional TV buying systems, not CM360 directly for core functions. Publishers use their own ad servers, not CM360.