You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?

A predictive audience is built from predictive metrics generated by Google Analytics. Users who are likely to purchase in the next seven days match the Likely 7-day purchasers audience pattern. This audience relies on modeled purchase probability rather than only past behavior. It helps identify users with a predicted future action, which distinguishes it from rule-based audience examples.