You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a user property collected by Google Analytics?

How many users opened the page containing the video on your site

How many users watched the video on your site

The language preference of users watching the video on your site

Name of the video users can watch on your site


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?


Explanation: The correct option is **The language preference of users watching the video on your site**. In Google Analytics, a "user property" refers to a characteristic or attribute of the user that is collected and analyzed to gain insights into their behavior and preferences. Language preference is one such user property, indicating the language settings chosen by users accessing the website. From a practical perspective, understanding the language preferences of users consuming content, such as how-to videos on gardening, can be immensely valuable for businesses like yours. For instance, if you notice a significant portion of your audience prefers Spanish, you may consider providing translated subtitles or creating separate videos in Spanish to cater to their needs more effectively. In my experience working with analytics data, leveraging user properties like language preference has enabled businesses to personalize content, improve user experience, and ultimately drive engagement and satisfaction among their audience. By tailoring content to match user preferences, businesses can enhance their brand perception, foster stronger connections with their audience, and ultimately achieve better business outcomes.
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