Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

To achieve the specific dual-redirection goal for your fitness client, you must use mobile targeting to surface two separate ads so that users can be directed accordingly, as this allows you to create distinct user paths based on the device and environment. By setting up one ad targeted to desktop or general web users that directs them to the mobile site, and a second, separate ad specifically targeted to mobile devices that provides the in-store promotion details, you ensure that each segment of your audience receives the appropriate call-to-action for their current stage in the funnel. Campaign Manager 360’s ad-level targeting logic is the most effective way to "split" this traffic, as it evaluates the user's device in real-time and serves the specific creative containing the relevant destination URL or instructions for the in-store special.