You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?
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Correct answer: Custom dimension.
Why this is the answer
A custom dimension is the correct choice because it allows you to collect and analyze non-numerical, descriptive data, such as a writer's name, that is not automatically tracked by Google Analytics. You would configure a custom dimension for "Writer Name" and pass the writer's name as a value with each pageview. This enables you to segment your reports to see which writers are performing best. Custom metrics are for quantifiable, numerical data (e.g., article word count). Custom user parameters are used with custom events to provide additional context about the event, not for page-level attributes. Custom tables are not a standard Google Analytics feature for data collection; they refer to a way of organizing data within a database, not a method for tracking new data points.
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