If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

Google Analytics 4 properties

Universal Analytics properties

Google Marketing Platform

Firebase


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?


Explanation: The correct answer is Google Analytics 4 properties. Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide more comprehensive insights across various digital platforms, including websites and mobile apps. Utilizing GA4 properties allows business owners to track user interactions and behaviors seamlessly across both websites and apps, offering a unified view of user journeys. This integration is crucial in today's digital landscape, where users often switch between different platforms to engage with businesses
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