Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
Only Standard properties in GA4 or Universal Analytics
Only Analytics 360 properties in GA4 or Universal Analytics
Standard or Analytics 360 properties using GA4
Standard or Analytics 360 properties using Universal Analytics
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Explanation: Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
Explanation: The correct answer is: Standard or Analytics 360 properties using GA4. Here's why: Universal Analytics sunset, GA4 takes center stage: While Universal Analytics (UA) still allows BigQuery export for now, its upcoming sunset in July 2023 makes Google Analytics 4 (GA4) the future-proof choice. Currently, both Standard and Analytics 360 properties in GA4 are eligible for BigQuery export. Unlocking deeper insights with offline data: Combining online data from GA4 with your offline data in BigQuery unlocks powerful analysis possibilities. Imagine enriching user profiles with purchase history or analyzing website interactions alongside customer service metrics. You gain a holistic view of customer behavior, enabling data-driven marketing strategies.
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