Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?
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Correct answer: Select Report Builder..
Why this is the answer
Report Builder in Campaign Manager 360 (CM360) is the correct feature because it allows for the creation of custom, scheduled reports that can be delivered via email. This directly addresses the client's need for a weekly spreadsheet report on visitor origin locations. The Summary Tab provides a high-level overview of campaign performance but lacks the customization and scheduling capabilities for detailed, recurring reports. Offline Reporting is not a standard CM360 feature for scheduled email reports; it typically refers to uploading offline conversions. Instant Reporting provides immediate, on-demand reports but does not support recurring, scheduled email delivery.
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