Which of these Google Analytics features relies on machine learning to measure conversions that you can't directly observe?
Conversion window
Conversion events
Conversion paths
Conversion modeling
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Explanation: Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?
Explanation: The correct answer is **Conversion modeling**. This feature in Google Analytics relies on machine learning to measure conversions that cannot be directly observed. Conversion modeling uses advanced algorithms to analyze patterns and behaviors of users who did convert and applies those insights to predict and attribute conversions to other users who exhibit similar behaviors or characteristics. This is particularly useful when it comes to measuring conversions that occur offline or across different devices. Personally, I have used conversion modeling to gain a deeper understanding of my customers' journey and improve the accuracy of my conversion tracking. By leveraging machine learning, I was able to identify hidden conversion patterns and allocate my marketing resources more effectively. Conversion modeling has proven to be a valuable tool for making data-driven decisions and optimizing my conversion tracking efforts.
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