You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a user property collected by Google Analytics?

Name of the video users can watch on your site

How many users watched the video on your site

How many users opened the page containing the video on your site

The language preference of users watching the video on your site


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


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Explanation: You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?


Explanation: The correct answer is **The language preference of users watching the video on your site**. User properties are characteristics or attributes of users that can be collected by Google Analytics. These properties provide insights into the demographics, behavior, and preferences of your website visitors. In the given scenario, the language preference of users watching the video on your site would be considered a user property. It helps you understand the preferred language of your audience, which can be useful for personalization and targeting strategies. For example, if you notice that a significant number of users prefer a certain language, you may consider adding subtitles or translating the video to enhance their experience and improve user engagement. Understanding the language preference of your audience can help tailor your content and marketing efforts to better resonate with different segments of your customer base.

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