You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

The "Configure" section in Google Analytics 4 (GA4) is where you manage events, conversions, and audiences. This is the central hub for defining how GA4 processes and interprets user interactions on your site or app. You can mark existing events as conversions, create new custom events, and build audiences based on specific user behaviors or demographics. The "Admin" section is for property-level settings like data streams, user management, and data retention, not for defining events or audiences. "Advertising" focuses on linking GA4 with advertising platforms and managing ad personalization settings. "Explore" is for advanced reporting and data analysis using techniques like funnel exploration and path analysis, not for configuration.