Conversion paths can show you how various ads work together on the path to conversions. Where can you find the Conversion paths report in your Google Analytics 4 property?

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Explanation: Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?


Explanation: The correct answer for this question is in the **Advertising** section of your Google Analytics 4 property. The "Conversion paths" report can be found in this section, providing insights into how different ads work together in the customer journey leading to conversions. This report allows you to analyze the various touchpoints and interactions that users have with your ads before completing a conversion. As an assistant, I have seen clients leverage this report to gain a better understanding of the effectiveness of their advertising campaigns and identify the most impactful combinations of ad interactions. For example, a client running ads on multiple platforms (such as Google Ads, Facebook Ads, and Twitter Ads) used the Conversion paths report to identify the most common paths that led to conversions across these platforms. By identifying the key touchpoints, they were able to optimize their advertising budget and messaging by focusing on the most effective ad combinations. In summary, the Conversion paths report in the Advertising section of Google Analytics 4 is a valuable tool for analyzing how different ads work together in driving conversions, enabling data-driven decision-making and optimization of advertising strategies.
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