You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience?

You create an audience of users who are likely to purchase in the next seven days is correct because a predictive audience in Google Analytics 4 uses machine learning to identify users who have a high probability of completing a specific action, such as making a purchase, within a defined future timeframe. This approach goes beyond past behavior and leverages predictive modeling to anticipate future actions, whereas audiences based solely on historical events like past purchases or wishlist additions are not predictive but descriptive.