A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?

A creative for their sectional couch is mobile-optimized, directing to their mobile website.

A creative for all 8x10 rugs is extra large, animated, with very detailed flight specifications.

A creative for throw pillows is a dynamic animation and requires a strong Wi-Fi and broadband connection.

A creative for coffee tables is a long-length video ad directing users to their mobile design studio.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?


Explanation: The correct answer is " correct: trueA creative for their sectional couch is mobile-optimized, directing to their mobile website." This scenario represents a consideration that the furniture company should bear in mind when advertising on smartphones. Mobile optimization is critical for smartphone advertising because it ensures that the ad creative is designed to fit the smaller screen size and capabilities of mobile devices. By directing users to their mobile website, the furniture company can provide a seamless and user-friendly experience where potential customers can easily browse and explore sectional couch options directly from their smartphones. This approach not only enhances user engagement but also increases the likelihood of conversions by reducing friction in the customer journey. Moreover, focusing on mobile optimization aligns with best practices in digital advertising, ensuring that ad creatives are tailored to meet the specific needs and behaviors of smartphone users, who often seek quick and efficient access to relevant information while on the go. By prioritizing mobile-optimized creatives and directing traffic to a mobile-friendly website, the furniture company can effectively leverage Campaign Manager 360 to target smartphone users, maximize ad effectiveness, and drive desired outcomes such as website visits, inquiries, and purchases related to their sectional couch offerings. Thus, choosing a mobile-optimized creative directing to their mobile website is the correct consideration for smartphone advertising within Campaign Manager 360, ensuring optimal performance and user experience on mobile platforms.
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