Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?

The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.

The Traffic Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The User Acquisition Report covers the campaign/source/medium for the session.

The User Acquisition Report covers the very first campaign/source/medium of the session. The Traffic Acquisition Report covers the campaign/source/medium of the last touch.

The Traffic Acquisition Report covers the campaign/source/medium the user arrived at your site with, using a data-driven attribution model. The User Acquisition Report covers the campaign/source/medium of the last touch.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?


Explanation: **The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with, while the Traffic Acquisition Report covers the campaign/source/medium for the session** because these two reports provide different perspectives on user interactions. The User Acquisition Report focuses on how users initially discovered the website, helping to understand the effectiveness of marketing channels in attracting new users. In contrast, the Traffic Acquisition Report analyzes the source and medium related to the specific session, giving insights into all traffic sources during that visit. This distinction helps teams better assess their marketing strategies and user engagement at different stages.
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