When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?

A User Acquisition Report shows you the very first campaign/source/medium of the session. And the Traffic Acquisition Report shows you the campaign/source/medium of the last touch.

A Traffic Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium for the session.

A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.

A Traffic Acquisition Report uses a data-driven attribution model to show you the campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium of the last touch.


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Explanation: When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?


Explanation: **A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with, and the Traffic Acquisition Report shows you the campaign/source/medium for the session** because these reports serve distinct purposes in understanding user interactions. The User Acquisition Report focuses on how new users first discovered the website, providing insights into the effectiveness of marketing channels in attracting them. Conversely, the Traffic Acquisition Report analyzes the sources that drove traffic during specific sessions, highlighting all interactions that contributed to user visits. This differentiation helps teams assess their marketing strategies and understand user engagement from both the initial and ongoing perspectives.
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