When you view a User Acquisition Report and a Traffic Acquisition Report,what are the key differences in the information each report will highlight for you?
Choose an answer
Tap an option to check your answer.
Correct answer: A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with.Andthe.
Why this is the answer
The User Acquisition Report focuses on the first interaction a user had with your site, attributing them to the campaign, source, and medium that initially brought them in. This is crucial for understanding how new users discover your business. The Traffic Acquisition Report, on the other hand, focuses on each session and attributes it to the campaign, source, and medium that brought the user to that specific session. This helps you understand the channels driving recurring visits. Option A is incorrect because it reverses the definitions. Option B is incorrect because it misrepresents what the Traffic Acquisition Report shows.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed