What's the key difference between the User Acquisition Report and the Traffic Acquisition Report?

The User Acquisition Report focuses on the first time a user arrived at your site, showing the initial campaign, source, and medium that brought them in. This helps you understand how new users are discovering your content. The Traffic Acquisition Report, on the other hand, examines the campaign, source, and medium for each session, including repeat visits. This provides insight into how users are returning to your site and the channels driving individual sessions. The incorrect options mistakenly swap the definitions or introduce attribution models that aren't the primary differentiator between these two specific reports.