Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren't directly observable?
Conversion window
Conversion events
Attribution paths
Key event modeling
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Explanation: Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?
Explanation: **Key event modeling** is correct because this Google Analytics feature leverages machine learning and Google AI to analyze user interactions and infer conversions that may not be directly observable. It allows for a more nuanced understanding of user behavior by identifying patterns and relationships between various events that lead to conversions. This capability helps businesses gain insights into the effectiveness of their marketing efforts and user journeys, even when specific actions (such as clicks or purchases) are not directly tracked, enabling more effective optimization of strategies aimed at enhancing conversions.
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