Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Events can be associated with signed-in users to enable cross-device reporting

Conversion reporting for the web data stream uses machine learning to distributes credit across channels

Events from your mobile app can be combined with your existing website data

Additional events are collected from your website without you needing to change your website's code


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?


Explanation: **Additional events are collected from your website without you needing to change your website's code** because enabling enhanced measurement in your web data stream automatically tracks certain user interactions, such as page views, scrolls, outbound clicks, site search, and video engagement, without requiring any additional coding. This feature simplifies the data collection process, allowing you to gain insights into user behavior more efficiently. By leveraging enhanced measurement, you can focus on analyzing the collected data rather than spending time on implementation, making it easier to understand how users interact with your website.
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