You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as organic search or referral?

Page title and screen class

Session source / medium

Session primary channel group (Default Channel Group)

Google Ads campaign


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?


Explanation: **Session primary channel group (Default Channel Group)** is correct because this dimension categorizes traffic into broader channels, such as "organic search," "referral," "paid search," and "social," allowing you to easily see where your website users are coming from. By analyzing this dimension, you can gain insights into which channels are most effective at driving new customers and key events on your retail website. This information is crucial for evaluating the performance of your marketing strategies and optimizing your efforts across different traffic sources.
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