A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?

Desktop website for exercise news

Mobile website for running enthusiasts

An exercise and health monitoring app

Tablet fitness news aggregation app


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?


Explanation: The correct answer is " correct: trueDesktop website for exercise news." When planning a mobile campaign aimed at reaching users on smartphones and tablets, targeting a desktop website for exercise news would be outside the scope of this campaign objective. The primary goal of a mobile-focused campaign is to engage users specifically on mobile devices, where they are more likely to interact with ads optimized for smaller screens and touch interfaces. Mobile websites for running enthusiasts, exercise and health monitoring apps, and tablet fitness news aggregation apps align closely with the campaign's objective by targeting users who are actively engaged in fitness-related activities and are likely to use mobile devices for such purposes. These placements ensure that the ads are displayed in contexts where they can effectively reach and resonate with the target audience, enhancing campaign relevance and effectiveness. Conversely, targeting a desktop website for exercise news would not prioritize mobile device users and may not leverage the intended mobile-specific features and interactions that are central to the campaign's objectives. Therefore, selecting the "Desktop website for exercise news" as the placement option outside the scope of the mobile campaign objective is correct, as it does not align with the targeted mobile-focused strategy aimed at reaching users on smartphones and tablets effectively.
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