Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They're using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?

Unique counting method

Standard counting method

Per session counting method

Custom counting method


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?


Explanation: The correct answer is " correct: trueUnique counting method." When setting up a counter tag within Floodlight tags in Campaign Manager 360 to measure how many users downloaded the brochure for the new bookstore client's training series, the unique counting method is the appropriate choice. The unique counting method ensures that each user is counted only once for each specified action, in this case, downloading the brochure. This method prevents duplicate counting of actions by the same user across multiple sessions or interactions, providing a more accurate measure of unique user engagement with the brochure download. It is particularly useful in scenarios where the client wants to track distinct actions taken by individual users, such as downloading a specific file or completing a form, without inflating metrics due to repeated actions by the same user. The unique counting method aligns with best practices for conversion tracking in digital marketing, allowing advertisers to assess the true reach and effectiveness of their campaigns in driving meaningful user interactions. Therefore, selecting the unique counting method ensures that the bookstore client can accurately gauge the success of their campaign for the training series by measuring unique downloads of the how-to brochure, providing valuable insights for optimizing future marketing efforts and achieving campaign objectives efficiently within Campaign Manager 360.
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