Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?

The Firebase SDK feature

The Measurement Protocol feature

The Admin API feature

The Data API feature


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Check the explanation below. Learn Smarter, not Harder.* This is one of Google Analytics exam questions. You can get all Google Analytics certification answers here.


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Explanation: Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?


Short explanation: The correct answer is **The Firebase SDK feature.** The Firebase SDK allows for seamless integration of analytics data from Google Analytics with mobile and web applications, making it possible to capture and analyze user interactions alongside other data sources, such as in-store customer purchase data from different business applications. By utilizing the Firebase SDK, you can create a comprehensive dashboard that combines online and offline data, providing a holistic view of customer behavior and enabling more informed decision-making regarding marketing strategies and business operations.

In Details: Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?

Practical Use Case:

Let’s say you run a retail business with both an online store and physical locations. You’ve been using Google Analytics to track website performance, but you also collect customer purchase data from in-store transactions through another business application. Now, you want to create a unified view of all this data so that you can analyze both online and in-store customer behavior in one place.

The correct solution in this scenario would be using the Firebase SDK feature. Firebase is a platform that helps you integrate data from multiple sources, including mobile apps and web platforms. By leveraging Firebase, you can combine your in-store customer purchase data with your Google Analytics data and display it on a custom dashboard. This enables you to analyze both your online and offline performance in real-time, uncovering trends and insights that you might not see by looking at these datasets separately.

Insights & Tips:

  1. Connecting Online and Offline Data: By using the Firebase SDK feature, you can connect data from your physical stores (like in-store purchases) with your online data in Google Analytics. This integration helps you get a complete picture of customer behavior across all touchpoints, allowing you to make more informed decisions.

  2. Custom Dashboards: Firebase and Google Analytics together allow you to build custom dashboards that are tailored to your business needs. Whether you want to track the performance of specific products, measure the impact of in-store promotions, or compare customer segments, these dashboards give you the flexibility to view your data however it makes the most sense for your business.

  3. Real-Time Data Integration: This integration also lets you access real-time data, which is critical for immediate decision-making. For example, if you notice a spike in online traffic that is reflected by an uptick in in-store purchases, you can immediately adjust your strategies and promotions to capitalize on this.

Tip: When using Firebase to merge in-store and online data, make sure to carefully plan how the data will be tracked and structured across both platforms. Proper tagging and event tracking will ensure the accuracy of your combined reports, allowing you to get actionable insights from the integrated data.

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