When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

The selection is correct because when Google Analytics key events are imported into Google Ads as conversions, they provide the essential performance data required for Smart Bidding to function effectively. By linking these platforms, Google Ads gains visibility into post-click user behavior on your website, allowing the system to optimize your bids for ad placements by automatically identifying which auctions are most likely to result in a conversion. This integration ensures that your bidding strategy is fueled by a comprehensive data set, enabling the AI to adjust bids in real-time to maximize conversion volume or value based on the specific goals defined in your Google Analytics property.