Your client would like to measure how many new users are seeing their campaign. They'd like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?
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Correct answer: Instant Reporting.
Why this is the answer
To meet the client's request for daily spreadsheet delivery of new user reach data, Instant Reporting is the correct choice because it provides a highly visual, custom-tailored interface that allows for the immediate creation, scheduling, and distribution of data-heavy reports. Unlike the Summary Dashboard, which is designed for quick on-screen monitoring, or the more complex Report Builder used for massive historical data sets, Instant Reporting is optimized for the "Reach" and "New User" metrics the client requires, offering the specific functionality to automate daily email exports in spreadsheet format. This feature bridges the gap between raw data and actionable insights by allowing you to quickly filter for unique reach and then set a recurring schedule, ensuring the client receives the precise daily update they need without manual intervention.
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