Within Search Ads 360, what should you set up to learn about customer conversions?

To learn about customer conversions in detail within Search Ads 360, you should set up custom Floodlight variables. Floodlight variables allow you to capture specific information about a conversion, such as product IDs, quantities, or categories, which provides deeper insights beyond just the conversion count. This granular data helps you understand what customers are converting on, enabling more informed optimization decisions. Budget bid strategies focus on managing spending and bids, not on collecting detailed conversion data. Data-driven attribution models help assign credit to different touchpoints in the conversion path but don't capture custom details about the conversion itself. Conversion cart data is a type of custom Floodlight variable, but "custom Floodlight variables" is the broader, more accurate answer for setting up the mechanism to collect such information.