Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren't appearing.What could be the reason for this error?

Mobile reporting dimensions were left out of Report Builder.

Mobile website was left out of the campaign.

They only included mobile app as a platform filter.

They only included mobile app installs as a filter.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.What could be the reason for this error?


Explanation: The correct answer is " correct: trueMobile reporting dimensions were left out of Report Builder." In Campaign Manager 360, reporting dimensions are essential for filtering and displaying campaign metrics according to specific criteria, such as platform types like mobile web, mobile app, or desktop web. If mobile-specific metrics are not appearing when reviewing the campaign, it suggests that the reporting dimensions tailored to capture data from mobile platforms were not included or configured in Report Builder. These dimensions act as filters that segment and display data based on the platforms targeted within the campaign. By omitting mobile reporting dimensions in Report Builder, your colleague inadvertently excluded the metrics related to mobile web and mobile app performance from the reports generated. This oversight results in incomplete insights into campaign effectiveness across different device types, hindering the ability to accurately assess and optimize strategies for mobile-specific audiences. Therefore, ensuring that mobile reporting dimensions are properly configured and included in Report Builder is crucial for comprehensively tracking and analyzing campaign performance across all platforms, including mobile web and mobile app, within Campaign Manager 360. This approach not only enhances visibility into mobile-specific metrics but also enables informed decision-making and targeted optimizations to maximize campaign reach and engagement on mobile devices.
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