At what level should you evaluate performance for your Search Ads 360 bid strategies?
Ad group
Keywords
Campaign
Portfolio
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Explanation: At what level should you evaluate performance for your Search Ads 360 bid strategies?
Explanation: When evaluating performance for Search Ads 360 bid strategies, the recommended level is at the **Portfolio**. The portfolio level allows advertisers to analyze and optimize bid strategy performance across multiple campaigns, ad groups, and keywords collectively. This higher-level view provides a comprehensive understanding of how the bid strategy is impacting the overall advertising objectives and allows for more strategic decision-making. By assessing performance at the portfolio level, advertisers can efficiently manage and adjust bid strategies to align with broader campaign goals, ensuring a cohesive and effective approach to bidding across various elements within Search Ads 360.
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