How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time.

Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments.

Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, while Search Ads 360 intraday bidding helps set precise bids for every auction.

Google Ads auction-time bidding optimizes bids in real time, while Search Ads 360 intraday bidding adjusts bids several times a day.


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Explanation: How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?


Explanation: Google Ads auction-time bidding and Search Ads 360 intraday bidding differ in their approach to bid optimization and frequency of adjustments. **Google Ads auction-time bidding optimizes bids in real time,** meaning it continuously adjusts bids to maximize performance based on real-time auction dynamics. In contrast, **Search Ads 360 intraday bidding adjusts bids several times a day,** indicating that it operates on a more periodic schedule of bid updates throughout the day. This distinction highlights the nuanced variations in bid management strategies between the two platforms. While Google Ads focuses on real-time adjustments for immediate auction impact, Search Ads 360 provides a more structured approach with multiple bid updates daily, aiming to strike a balance between responsiveness and controlled bid management.
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