To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?
Bulksheets
Conversions
Templates
Rules
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Explanation: To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?
Explanation: To enable Google Ads auction-time bidding in Search Ads 360 (SA360), the necessary data that should be shared from SA360 to Google Ads is **Conversions.** Conversions data is crucial for informing bid adjustments in real-time during auctions. By sharing conversion data with Google Ads, advertisers allow the system to make more informed bidding decisions based on the performance of their campaigns. This integration ensures that bid adjustments can be dynamically optimized to maximize the impact of the advertising budget and improve the overall effectiveness of the campaigns. Unlike Bulksheets, Templates, or Rules, which focus on different aspects of campaign management, sharing Conversions data is specifically targeted at enhancing the real-time bidding capabilities in the Google Ads auction within the Search Ads 360 platform.
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