To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

For Google Ads auction-time bidding to function effectively within Search Ads 360, conversion data must be shared. This is because auction-time bidding algorithms rely on real-time conversion signals to optimize bids for maximum performance. By importing SA360 conversions into Google Ads, the bidding strategies gain the necessary data to make informed decisions at the moment of the auction. Bulksheets are used for mass edits, templates for structuring campaigns, and rules for automated actions, but none of these directly provide the performance data needed for auction-time bidding optimization.