Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week's sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
Multichannel groupings
Custom channel groupings
Automated channel groupings
Keyword groupings
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Explanation: Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
Explanation: To ensure that the local car dealership's campaigns are updated correctly in their data-driven attribution model within Search Ads 360, the recommended solution is to **use Automated channel groupings.** Automated channel groupings in Search Ads 360 enable advertisers to dynamically categorize and update their campaigns based on performance data. In the context of a local car dealership frequently changing keywords, automated channel groupings allow for the automatic adjustment of campaign groupings based on real-time insights. This ensures that the attribution model accurately reflects the impact of different keywords on the dealership's sales. Unlike Multichannel groupings or Custom channel groupings, which may require manual adjustments, Automated channel groupings streamline the process, allowing the dealership to adapt its campaigns effectively and optimize performance within the data-driven attribution model.
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