Your client, an agency, is setting up their Search Ads 360 account.What type of account should they set up first to help them manage all their customer accounts within their main account?

Manager account is the correct answer because it serves as the highest level in the Search Ads 360 account hierarchy, providing a centralized administrative hub for agencies to oversee their entire portfolio. By setting up a manager account first, an agency can effectively link, organize, and navigate between multiple sub-manager and client accounts, allowing for unified billing management, consolidated reporting, and the application of cross-account user permissions. This foundational structure is essential for scaling operations, as it enables the agency to maintain a high-level view of all customer activities while providing the necessary framework to drill down into specific engine accounts and campaigns for detailed optimization.