When setting up a bid strategy in Search Ads 360, your customer's main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
Conversion delay
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Learning period
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Explanation: When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
Explanation: When setting up a bid strategy in Search Ads 360 with the main business goal of understanding the time it takes for a user to purchase a pair of socks after clicking on an ad, the crucial metric to follow is **Conversion delay.** This metric measures the time elapsed between the ad interaction and the actual conversion, providing insights into the purchase journey duration. By monitoring the conversion delay, advertisers can tailor their bid strategy to account for the specific timeframe within which users typically make a purchase decision. Unlike Target return on ad spend (tROAS) or Target cost-per-acquisition (tCPA), which focus on financial goals, and the Learning period, which pertains to algorithm adjustment, Conversion delay directly aligns with the customer's goal of understanding the time dynamics of user conversions in Search Ads 360.
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