When setting up a bid strategy in Search Ads 360, your customer's main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Conversion delay is the critical metric to follow because it specifically measures the time elapsed between a user's initial click on an ad and the final completion of a purchase. For a customer focused on the temporal aspect of the buying cycle, understanding this "time to conversion" is essential for accurately evaluating the performance of a newly launched bid strategy and determining the appropriate waiting period before making optimizations. By tracking conversion delay, the advertiser can account for the lag in data reporting, ensuring that bidding decisions are based on complete conversion cycles rather than premature, incomplete performance snapshots.